Communication is powerful. So let’s talk about it!

The Owls Oya, Joza, and Mika look back on the first season of Give A Hoot. Join their discussion of the three mini-series: call-out culture, hope-based communication, and the masa.

MIKA: If we are really so serious or sincere about the change we want to do, we have to accept that we can only do it together. Kumbaga walang heroes dito. Lahat tayo part of it. And that’s part of parang communicating for social change eh. It’s knowing that everyone is part of the change.

OYA: Hi I’m Oya.

JOZA: I’m Joza.

MIKA: And I’m Mika.

OYA: We are…

Communication is powerful. So let’s talk about it!

In the last episode, we talked about why we need to talk about the masa when doing communication for social change. To cap off our mini-series on the mass market, we discuss how they consume the media, what content they engage with, and who they trust. The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

OYA: I’m Oya.

JOZA: I’m Joza.

MIKA: And I’m Mika.

OYA: We are WiseOwl.

MIKA: WiseOwl is a consultancy firm that specializes in communication for…

Communication is powerful. So let’s talk about it!

In the last episode, we talked about how the masa is doing during the pandemic. Now we discuss why we need to talk about the masa when doing communication for social change.

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

OYA: I’m Oya.

JOZA: I’m Joza.

MIKA: And I’m Mika.

OYA: We are Wise Owl.

MIKA: WiseOwl is a consultancy firm that specializes in communication for social change.

MIKA: In the last episode, kinumusta natin ang masa sa panahon…

Communication is powerful. So let’s talk about it!

In the last few episodes, we talked about communication in a time of crisis, and the importance of conveying hope during COVID-19.

Today we continue to deal with the pandemic, and certain sectors are harder hit than most. This is why in this mini-series, we’ll check in on the masa and how they are coping.

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

OYA: I’m Oya.

JOZA: I’m Joza.

MIKA: And I’m Mika.

OYA: We are WiseOwl.

MIKA: WiseOwl…

Podcast of the Webinar

Communicating hope is practical in social change. But how does it fare in a crisis the magnitude of COVID-19? What role can hope play in media, advocacy, and government?

Listen to this podcast based on our first-ever webinar with the Owls (Oya, Joza, and Mika) and speakers Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications; Roby Alampay, a veteran journalist and the founder of PumaPodcast; and Tabaco City Mayor Krisel Lagman-Luistro. This episode will not be possible without our co-presenters JustLabs and OMCT.

JOZA: Hi, I’m Joza. I’m a co-founder of WiseOwl, a…

Podcast Outtakes

How can communicators spread hope? Here are some practical tips from Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications.

These tips are excerpts from our interview with him but were not included in the final cut of the 2-part podcast.

PART 1

JOZA: What are some of the strategies and tools that we can use in times of fear and uncertainty?

THOMAS: So I think it’s a really exciting time for communicators. One of the reasons that I set up Hope-Based Communications was I feel there’s so many tools that we have that are…

Communication is powerful. So let’s talk about it!

“When you need hope most is when things are the most dark.”

Our instinct as communicators is to tell the story of the things that make us angry — government failure, human rights abuses, etcetera. But we also need to show the things that are going right, and how these came to be. In dark times such as the COVID-19 pandemic, we need to show people, above all, that change is possible.

Listen to part two of this discussion between the Owls (Oya, Joza, and Mika) and Thomas Coombes, a human rights strategist and the founder of the organization…

Communication is powerful. So let’s talk about it!

Communications is critical in a crisis like the COVID-19 pandemic. But there’s something we desperately need right now, and that is hope.

Listen to this discussion between WiseOwl and Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications.

THOMAS: And I started to realize, we need to show people not just the problem, but the solution. And not just threaten people you know, you need to take action on coronavirus so you won’t suffer. But give people an opportunity to help other people in their community, for example. The darker the situation, the more…

Communication is powerful. So let’s talk about it!

The Owls talk about what they learned from the previous two episodes on the call-out culture and give advice about surviving it.

JOZA: Hello this is Give A Hoot!

OYA: I’m Oya

JOZA: I’m Joza

MIKA: And I’m Mika

OYA: We are WiseOwl.

MIKA: WiseOwl is a consultancy firm that specializes in communication for social change.

MIKA: In our conversation with Mae Paner, we learned that: first, the cause you fight for needs to be close to your heart. It has to be your truth. And you have to believe in it.

JOZA: Important na mag-open ng ganitong conversations…

Communication is powerful. So let’s talk about it!

The Owls (Oya, Joza, and Mika) talk about why we call-out, how we can do so responsibly, and what we can gain from them. With guest Nash Tysmans, writer, teacher, and community worker.

NASH: What is the difference between cancelling people out and the tokhang, which is just governance by lists? Where you’re on a list and that’s a death sentence?

JOZA: Hello this is Give A Hoot.

OYA: I’m Oya.

JOZA: I’m Joza.

MIKA: And I’m Mika.

OYA: We are WiseOwl.

MIKA: WiseOwl is a consultancy firm that specializes in communication for social change.

JOZA: And today we’re…

WiseOwl PH

Communication for Social Change

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store